A warm welcome to the leaders of Longfor Properties for their visit and inspection of Zhongxun.
Release date:
2021-05-27
Author:
Zhongxun
On May 26, a delegation led by Mr. Chen, Director of the Supply Chain at Longfor Properties Group, along with Mr. Geng and Mr. Shi from the Engineering Department, and the head of the R&D Department, paid a visit to Zhongxun Group for an inspection and to discuss potential cooperation. They were accompanied by Wang Xiaochun, Assistant to the Chairman of Zhongxun Group, and Gan Senqiang, Deputy General Manager of the Group, among other leaders.
Accompanied by the leadership of Zhongxun Group, a delegation from Longfor Properties toured Zhongxun Group’s headquarters and exhibition hall, as well as its raw-materials warehouse, production facilities, and R&D laboratories. Through hands-on engagement with the company’s products, they gained insight into Zhongxun’s technological innovation and its brand‑building journey.
About Longfor Properties
Founded in Chongqing in 1993, Longfor Group has grown to operate nationwide. In 2009, Longfor Group Holdings Limited (stock code: 960) was listed on the Main Board of the Hong Kong Stock Exchange. To date, Longfor has developed more than 1,000 projects, with a total development area exceeding 130 million square meters. In 2020, the Group reported revenue of RMB 184.55 billion. Today, it employs over 35,000 people and operates across five major regions and more than 60 cities throughout China. Longfor has been recognized for 11 consecutive years in the Fortune China 500, for nine consecutive years among the Top 10 Chinese Real Estate Developers in Comprehensive Strength, and for three consecutive years in the Forbes Global 2000 list of public companies. In March 2021, Longfor was officially included in the Hang Seng Index, becoming one of its 55 blue-chip constituents.
At the symposium, Gan Senqiang, Deputy General Manager of Zhongxun Group, provided a detailed overview of the group’s development trajectory, product R&D, manufacturing processes, technological leadership, sales performance, and strategic plans, enabling the delegation from Longfor Properties to gain a comprehensive understanding of Zhongxun Group.
Subsequently, a delegation from Longfor Group visited the Zhongxun Group’s showroom and expressed strong approval of Zhongxun quartz stone’s applications in kitchen countertops, washbasins, tabletops, and other spaces. Certified by internationally recognized authorities such as NSF (U.S. National Sanitation Foundation), CE, and SGS, Zhongxun quartz stone is safe and reliable, making it suitable for direct contact with food.
Photo: Wang Xiaochun, Assistant to the Chairman of Zhongxun Group, provides an in-depth overview of the spatial applications of Zhongxun quartz stone products to the visiting delegation.
Photo: Gan Senqiang, Deputy General Manager of Zhongxun Group, introduces the company’s product manufacturing processes and textures to the visiting delegation.
Zhongxun Holding Group Co., Ltd. is a large-scale enterprise integrating the research and development, manufacturing, marketing, and service of engineered stone and quartz stone. With a production and manufacturing base spanning nearly 1,000 mu, the company is dedicated to innovating and developing an extensive range of product colors and finishes. Zhongxun’s quartz stone offerings, featuring a rich palette of hues and distinctive surface‑treatment effects, provide architects with a broader array of design options, enabling them to realize customized decorative solutions.
Zhongxun Group actively pursues technological innovation and the development of new products, investing heavily in the establishment of a product R&D laboratory. The company boasts a highly qualified and experienced team of professional R&D engineers, working together to ensure the reliability and consistency of product quality.
Photo: Gan Senqiang, Deputy General Manager of Zhongxun Group, provides a detailed briefing on the R&D achievements to a delegation from Longfor Properties.
During this visit, the leaders of Longfor Properties expressed high appreciation for Zhongxun Group’s product quality and management standards, noting that they now have a thorough understanding of the Group’s product philosophy and development vision. They pledged to forge long-term, mutually beneficial cooperation, working together to usher in a bright future for the broader home‑furnishings industry.
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