Uniting Hearts and Pooling Strength to Achieve Success in 2022 ┃ Zhongxun Group’s 2021 Annual Summary Conference Concludes Successfully!

Time has flown by, and 2021 is already behind us, while the eagerly anticipated year 2022 is upon us. The new year holds fresh goals and hopes. On January 11, Zhongxun Group held its year-end summary conference in the fifth-floor meeting room of the office building. Chairman Qin Wei, General Manager Qin Yong, along with department heads and colleagues, gathered to review the past and collectively embrace the challenges ahead in 2022.

This meeting aimed to conduct a comprehensive review and retrospective analysis of the implementation of all tasks in 2021, identify existing issues, and propose sustainable improvement measures. In addition, it outlined new development strategies and concrete action plans aligned with the company’s 2022 strategic roadmap.

The closing ceremony commenced to the stirring and spirited strains of “Singing for the Motherland.” All attendees rose to their feet, and the resounding, powerful melody filled the entire venue, embodying the high-spirited, unwavering resolve of every member of Zhongxun.

At the outset of the meeting, Group Chairman Qin Wei delivered a speech. The Chairman first commended the achievements attained in 2021 and expressed his gratitude to all employees for their steadfast collaboration, united efforts, and diligent progress over the past year, which enabled the successful fulfillment of all planned objectives.

Subsequently, the Chairman emphasized that in 2022 the company will integrate its upstream supply chain to optimize product quality at the source. He also pledged to continue increasing investment in equipment, further boosting both the quantity and quality of the company’s output. In terms of team building, priority will be given to strengthening team capabilities and fostering cohesion, enabling the entire workforce to deliver even greater results. Finally, the Chairman encouraged everyone to roll up their sleeves and work hard, squarely confront market challenges, and achieve even better performance. As the Spring Festival approaches, he extended heartfelt New Year greetings to all employees, expressing his hope that next year will bring warmth and blossoms.

General Manager Qin Yong stated that in 2021, market competition grew increasingly fierce, and amid the challenging backdrop of recurring COVID‑19 outbreaks across the country, all employees at Zhongxun remained steadfast at their posts, attentively heeding customer needs and meticulously executing every detail—resulting in exceptional performance that far exceeded expectations. He concluded by urging every Zhongxun employee to continuously enhance their professional expertise in 2022, providing customers with more effective and comprehensive assistance and support, comprehensively elevating all key performance indicators, and accelerating the company’s brand‑driven upgrade and development.

Next, Sales Department Manager Gan Senqiang took the floor. Drawing on a series of data, Manager Gan analyzed the current market size and growth prospects of the quartz stone industry. He also outlined strategic adjustments and refinements across channel development, brand promotion, and product positioning. In 2022, the company will consolidate its strengths, focus its promotional efforts, optimize resource allocation, and forge a new normal—embracing fresh ideas and innovative models—while maintaining unwavering execution, confronting challenges head-on, and thriving against the odds.

Next, Pan Boshí, Manager of the International Department, summarized and analyzed the department’s sales performance over the past year. In 2021, the COVID‑19 pandemic led many trading nations to implement lockdown measures, resulting in port congestion, soaring shipping rates, and severe container shortages. Despite this challenging international market environment, all members of the International Department worked tirelessly to overcome obstacles, demonstrating resilience and determination to exceed the annual sales target, achieving a 45% increase. Manager Pan then outlined the department’s 2022 plan, emphasizing ongoing monitoring of market trends, strengthening customer relationships, expanding distribution channels, and ensuring that the overall 2022 objectives are surpassed.

Qin Junhua, Sales Manager for the Greater Bay Area, pointed out that this year marks both the inaugural year of China’s 14th Five-Year Plan and a pivotal decade in Zhongxun’s second phase of development. With the nation prioritizing the development of the Greater Bay Area, we—based in Guangdong—should align with the prevailing trends, seize opportunities, rise to challenges, and drive the company’s high-quality growth through concrete actions.

Subsequently, Wang Xiaochun, Assistant to the Chairman, addressed the topics of product innovation, production process upgrades, and capital investment. Over the past year, the company has implemented a series of reforms spanning production, sales, quality, and other areas, injecting new momentum into its operations. He also outlined specific plans for the company’s strategic direction in 2022.

Behind Zhongxun Group’s steady ascent to new heights lies the keen and precise strategic decision-making of its senior leadership. With the board led by Chairman Qin Wei at the helm, Zhongxun Group is poised to sustain its rapid growth.